How to Target Multiple Keywords with One Page – Next Level

By seorocket / last week

Posted by BrianChildsWelcome to our newest installment of our educational Next Level series! In our last episode, Jo Cameron taught you how to whip up intelligent SEO reports for your clients to deliver impressive, actionable insights. Today, our friendly neighborhood Training Program Manager, Brian Childs, is here to show you an easy workflow for targeting multiple keywords with a single page. Read on and level up!For those who have taken any of the Moz Training Bootcamps, you’ll know that we approach keyword research with the goal of identifying concepts rather than individual keywords. A common term for this in SEO is “niche keywords.” I think of a “niche” as a set of related words or concepts that are essentially variants of the same query.
Example:
Let’s pretend my broad subject is: Why are cats jerks?
Some niche topics within this subject are:
Why does my cat keep knocking things off the counter?
Why does my cat destroy my furniture?
Why did I agree to get this cat?
I can then find variants of these niche topics using Keyword Explorer or another tool, looking for the keywords with the best qualities (Difficulty, Search Volume, Opportunity, etc).
By organizing your keyword research in this way, it conceptually aligns with the search logic of Google’s Hummingbird algorithm update.
Once we have niche topics identified for our subject, we then we dive into specific keyword variants to find opportunities where we can rank. This process is covered in-depth during the Keyword Research Bootcamp class.
Should I optimize my page for multiple keywords?The answer for most sites is a resounding yes.
If you develop a strategy of optimizing your pages for only one keyword, this can lead to a couple of issues. For example, if a content writer feels restricted to one keyword for a page they might develop very thin content that doesn’t discuss the

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