11 Lessons Learned from Failed Link Building Campaigns

By seorocket / last week

Posted by kerryjonesWe’ve created more than 800 content campaigns at Fractl over the years, and we’d be lying if we told you every single one was a hit.
The Internet is a finicky place. You can’t predict with 100% accuracy if your content will perform well. Sometimes what we think is going to do OK ends up being a massive hit. And there have been a few instances where we’d expect a campaign to be a huge success but it went on to garner lackluster results.
While you can’t control the whims of the Internet, you can avoid or include certain things in your content to help your chances of success. Through careful analysis we’ve pinpointed which factors tend to create high-performing content. Similarly, we’ve identified trends among our content that didn’t quite hit the mark.
In this this post, I’ll share our most valuable lessons we learned from content flops. Bear in mind this advice applies if you’re using content to earn links and press pickups, which is what the majority of the content we create at Fractl aims to do.
1. There’s such a thing as too much data. For content involving a lot of data, it can be tempting to publish every single data point you collect.
A good example of this is surveying. We’ve fallen down the rabbit hole of not only sharing all of the data we’ve collected in a survey, but also segmenting the data out by demographics — regardless of whether or not all of that data is super compelling. While this can give publishers a large volume of potential angles to choose from, the result is often unfocused content lacking a cohesive narrative.
Only include the most insightful, interesting data points in your content, even if that means tossing aside most of the data you’ve gathered.
One example of

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