Ask Yoast case study: SEO for a quality brand

With our Ask Yoast case studies we help clients with their SEO by reviewing the website and giving clear advice and hands-on tips. Those clients send us their website because they’re curious what improvements can be made to improve the overall rankings. This time, we reviewed the website of a high-quality sun protection brand: Calypso. The brand started many years ago in the UK but is nowadays sold all around the globe. Let’s dive into the website to see what they’re doing well and what things need improvement. Improve the sharing experience of your products on social media with the Yoast WooCommerce plugin! »Buy now » Info
A clean entrance
On entering the website, we immediately see a clean and inviting homepage. The homepage makes sure visitors can easily navigate to the most important content of the website: the actual products. However, we also see things that can be improved.
First of all, we see the slider on top of the homepage. We’re not a big fan of sliders because different studies show that only around 1% of your visitors would actually click on a slide. Besides, sliders often slow down your website a lot, and there are a lot more reasons which you can find in the post linked above.
We think the slider on Calypsosun.com is even more confusing because it contains a video. When a visitor presses the play button within the video, he or she is sent to the video on YouTube:
The play button which sends visitors to YouTube
This means that you say goodbye to your visitors in an early stage of their visit. Try to keep them on your website and send them to your content.
What is the best practice in this case? In our eyes, another image, which is now below the fold on the homepage, would be a great

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